Who We Are

Dan Peterson, M.S. - Author, Speaker and Consultant

Specializing at the intersection of neuroscience and sports performance, Dan combined twenty-five years of technology management experience with his second life as a sports dad and coach to explore how athletes make decisions.

After years of focus on these topics, he learned that the neuroscience community is only at the tip of the iceberg of understanding an athlete’s brain.  Still, there has been an enormous amount of progress during that time that allows coaches to synthesize the current research from the lab into bite-size chunks that players, parents and coaches can use everyday.

Dan and his wife live near Milwaukee, Wisconsin.

Leonard Zaichkowsky, Ph.D. - Author, Speaker, Researcher and Consultant

As a professor, researcher and consultant for almost four decades at Boston University, Len pioneered sport psychology by bringing cognitive neuroscience and sport performance together as an interdisciplinary science. His academic textbooks and research publications demonstrated the importance of an athlete’s remarkable brain in anticipating and acting on opportunities during competition.

He has consulted with teams in the NBA, NHL, NFL, MLB, Australian Rules Football, the Spanish men’s national soccer team, and Olympic sport organizations around the world. Len is a former president and a fellow of the Association for Applied Sport Psychology, a member of the editorial board of the Journal of Applied Sport Psychology, and currently section editor on psychology for the International Journal of Health & Sport Science. Recently, the American Psychological Association honored Len with the “Distinguished Service to the Profession” award.

Today, Len stays busy advising coaches, teams and sports organizations on developing athlete cognition. After too many Boston winters, he and his wife now live in Fort Myers, Florida.