Behaviour is contagious. If you see someone yawn or smile, it's often a matter of seconds before you do the same yourself. This copying behaviour also turns out to work on the soccer pitch. "The more convincingly someone celebrates their success with their teammates, the greater the chances that team will win," according to Dr. Gert-Jan Pepping, Sport Scientist and lecturer in Human Movement Sciences at the University of Groningen.

From an evolutionary point of view, this 'contagious' behaviour is easy to explain.The ability to copy certain behaviours is important to survive in social groups. Pepping: "A good example is the behaviour of a school of fish, such as herring or sardines. Only by synchronizing with each other, that is, doing exactly the same thing as much as possible, do they increase their chances of survival." In addition, copying behaviour has another function: learning from each other. These two functions imply that we communicate individual and group aims via movement. Also emotional movement behaviour, such as cheering, can be understood in this way.

Emotions are often understood and explained in the context of what has just happened. However, emotions can also influence the future, Pepping's research has revealed. His research group investigated whether the way soccer players express their delight at a successful penalty influences the final result of a penalty shootout. Pepping: "What's nice about a penalty shootout is that the individual aim of scoring a penalty directly serves the group aim of winning the match."

Positive attitude

Pepping and his research group (Moll, Jordet, & Pepping, 2010) studied a large number of penalty shootouts during important soccer matches, but only as long as the score in the shootout was still equal. After every shot at goal, the player was assessed on the degree to which he expressed happiness and pride after scoring. This revealed that the players who expressed this clearly, for example by throwing their arms up into the air, usually belonged to the winning team. "This enthusiastic behaviour infected the team with a positive attitude. Also important, the opposing team was made to feel that little bit more insecure." In the study this latter effect was shown by the finding that when someone cheered with both arms in the air, it was more than twice as likely that the next opponent would miss his penalty.

What's very important is that the scored goal is celebrated with the people you want to infect. Pepping: "If you cheer facing the supporters after you've scored a penalty, the supporters will get wildly enthusiastic. That's all very fine, but they're not the ones who have to perform at that moment. Your team members on the pitch are. It's very important to celebrate together -- that's what makes scoring contagious."

Motivating each other
The same principle is easy to project onto situations outside the sports field, according to Pepping. Even in an office situation you can motivate each other by dwelling on a good group performance and celebrating it with each other. That means that the whole team will share the feelings of pride and confidence, which raises performance levels. However, you should be careful not to exaggerate by taking the expressions of happiness or pride out of context, according to Pepping.

In some countries people tend to react to success in a less heated way than in in others. "In the Netherlands many people seem to have forgotten how to react exuberantly." According to Pepping, if you want to increase your chances of success, both on the sports field and in daily life, it's important to 'take the brakes off'. It's natural to cheer in reaction to a victory. What's more, as revealed by the research, when individual and group interests coincide it's also a very functional reaction. More cheering means more success.

Source: University of Groningen and Tjerk Moll, Geir Jordet, Gert-Jan Pepping. Emotional contagion in soccer penalty shootouts: Celebration of individual success is associated with ultimate team success. Journal of Sports Sciences, 2010; : 1 DOI: 10.1080/02640414.2010.484068

See also: Kicking Style Of Women Soccer Players May Cause Injury and Goalkeepers Use Clues To Guess Direction Of Penalty Kick

Research by the University of Exeter shows for the first time the effect of anxiety on a soccer player's eye movements while taking a penalty.

The study shows that when penalty takers are anxious they are more likely to look at and focus on the centrally positioned goalkeeper. Due to the tight coordination between gaze control and motor control, shots also tend to centralise, making them easier to save. The research is now published in the December 2009 edition of the Journal of Sport and Exercise Psychology.

The researchers attribute this change in eye movements and focus to anxiety. Author Greg Wood, a PhD student in the University of Exeter’s School of Sport and Health Sciences said: “During a highly stressful situation, we are more likely to be distracted by any threatening stimuli and focus on them, rather than the task in hand. Therefore, in a stressful penalty shootout, a footballer’s attention is likely to be directed towards the goalkeeper as opposed to the optimal scoring zones (just inside the post). This disrupts the aiming of the shot and increases the likelihood of subsequently hitting the shot towards the goalkeeper, making it easier to save.”

For their study, the researchers focused on 14 members of the University of Exeter football team. They asked the players to perform two series of penalty shots. First, they were simply asked to do their best to score. The researchers made the second series more stressful and more akin to a penalty shoot-out. The players were told that the results would be recorded and shared with the other players and there would be a £50 prize for the best penalty taker.

The players wore special glasses which enabled the researchers to record precise eye movements and analyse the focus of each footballer’s gaze and the amount of time spent looking at different locations in the goal.

The results showed that when anxious, the footballers looked at the goalkeeper significantly earlier and for longer. This change in eye behaviour made players more likely to shoot towards the centre of the goal, making it easier for the keeper to save. The researchers believe that by being made aware of the impact of anxiety on eye movements, and the affect this has on the accuracy of a player’s shot, coaches could address this through training.

Greg Wood continues: “Research shows that the optimum strategy for penalty takers to use is to pick a spot and shoot to it, ignoring the goalkeeper in the process. Training this strategy is likely to build on the tight coordination between eye movements and subsequent actions, making for more accurate shooting. The idea that you cannot recreate the anxiety a penalty taker feels during a shootout is no excuse for not practicing. Do you think other elite performers don’t practice basic aiming shots in darts, snooker or golf for the same reasons? These skills need to be ingrained so they are robust under pressure”.

Source: University of Exeter: Anxiety, Attentional Control, and Performance Impairment in Penalty Kicks.